 |
How to Find a Ghostwriter
Judy Katz - Dec 28, 2007
|
|
What’s a would-be author to do? Does he or she just Google “ghostwriter” or “book collaborator?”
A personal intro is best, as in all things. But just as the family or friends intro or blind date has gone the way of the dinosaur and match.com, eharmony.com, and jdate.com now fill the breach, more people are entrusting their precious inner book to strangers and hoping for the best.
Let me caution you—Not all ghostwriters are created equal. And no, it’s not just a matter of talent-no talent. Lots of writers can ace their own projects, but getting inside another person, being able to write in that voice, and being able to express those ideas rather than one’s own–Well, let’s face it, you’ve got to be a combo of Ellen Burstyn in “Resurrection” and Whoopi Goldberg in “Ghost.” You want that writer to feel your pain, get under your skin, and help you tell your story to the world. MORE
|
|
|
If I’m So Smart, Why Aren’t I Rich?
Judy Katz - Dec 21, 2007
|
|
Are you infinitely smarter than some people you know, who are, in turn, infinitely wealthier than you? Does that burn you up?
Well, get over it, and let me tell you why.
Becoming rich – not to mention staying rich – is a project. It’s an intention quite apart from being the best you can be at whatever you do, whether it’s ghostwriting, editing, publishing, writing the Great American Novel – whatever. MORE
|
|
|
It All Comes Down to Money, Honey
Judy Katz - Oct 12, 2007
|
|
Last week I said that this week I was going to write about PR and marketing. I lied, but not intentionally. I was going to do just that. However, when I read some of the other posts, I saw that several of my esteemed colleagues on this website have already said what needs to be said.
Here’s how I sum up PR and marketing: Take a great story (well-written, well-conceived for the specific targeted media outlet), get it into the hands of great media people (and your targeted clients as well, for the marketing part) at the greatest (most timely) moment. That’s it in a nutshell. If you want more, read some of the other blogs. I don’t want to reinvent the wheel. MORE
|
|
|
When Should You Self-Publish?
Judy Katz - Oct 05, 2007
|
|
When should you self-publish
I’m such a strong believer in self-publishing that my answer to this is: Always.
Okay, let me back up for one second . . .
IF you have a huge following of fans, your own TV or radio show, regular speaking engagements in front of thousands of people, a newspaper column, a website that generates hundreds of thousands or, better yet, millions of hits, then, by all means, go forth to the Promised Land of mainstream publishing, for you are a Most Favored One. MORE
|
|
|
Being Nicer to Prospective Authors
Judy Katz - Sep 28, 2007
|
|
My daughter, Heather, whose advice is always spot on, said my columns should be warmer, more personal. More like a blog. Well, I will try.
But let me tell you, talking to people about the reality of writing books, getting them published, and then putting them to good use does not usually bring out my warm, fuzzy side. True, I have a passion for doing all those things, which is what gets me up and at the computer (usually by 6 a.m. daily). But the level of delusion I have to deal with in my chosen profession is sometimes daunting. Most of it falls into the category of, “Please don’t shoot the messenger.” MORE
|
|
|
Writing Your Book: A Ghostwriter’s Perspective
Judy Katz - Sep 21, 2007
|
|
In the beginning, there was the business card.
Then the e-mail address.
Next, the website.
Today, as a businessperson, if you are not an author, you lack a certain key credibility.
Authoring a book has become the Must-Have for big media placements, speaking opportunities, and bigger clients (not to mention your chance for grabbing that elusive brass ring, a bestseller—Hey! You just never know!). MORE
|
|
|
|
|
