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About Judy Katz

Judy Katz is founder and President of Katz Creative, Inc., an innovative public relations agency that offers full-service national and local public relations as well as book collaboration for those who have not yet “birthed” their inner book – today’s ultimate marketing tool.

The majority of the 13 well-received books ghostwritten by Katz Creative have been self-published through its publishing arm, New Voices Press. The benefits of self-publishing are many – not least of which is “immediate gratification.” You can have a fine book, written in your voice, in as little as three to six months.

Some of these ghostwritten books have been taken through traditional publishing channels by means of our well-written, compelling Book Proposals. As part or our service, we take these mass market books to our A-list, world-renowned literary agent for marketing to mainstream publishers.

Whether self-published or picked up by a publishing house, marketing is essential. Katz Creative can provide the tireless, targeted, outrageously effective public relations that gets your book into the hands, minds and hearts of the right audiences to built your brand and your business.

Katz Creative has launched a new ghostwriting arm, Bookinis. Today, nobody wants to read a 600-page tome, not even a 300-page book. The success of “little” books like Who Moved My Cheese?, The One Minute Manager, and a host of others too numerous to list, prove that often less is more, and that great things can come in small packages.

After collaborating with the client to “birth” his or her book, Judy can promote the book via media placements, specific targeted speaking and co-branding opportunities.

Katz Creative has launched new products and services for companies that range from multinational Fortune 500 and 1000 firms to sole professionals or sole proprietorships. Over the years, Katz Creative clients have appeared on top TV and national radio media, and been featured in business and consumer print, newspapers and magazines. Her placements include 60 Minutes, 20/20, The Oprah Winfrey Show, Today, Good Morning America, The View, Bloomberg TV, CNBC, MSNBC, The New York Times, Crain’s, The Wall Street Journal, New York Post, New York Daily News, The Washington Post, Chicago Tribune, Success, Time, Newsweek, People, Parade, all women’s magazines, countless trade and other B to B publications. Books she has promoted include The Anti-Diet; The Language of Fertility; Alternative Medicine for Dummies; The Prostate Cure; When Smoke Ran Like Water, The Secret of Sovereignty, and a long list of others, including all those on which she collaborated.

Before forming Katz Creative Ms. Katz served as PR Director for Madison Square Garden and the New York March of Dimes, and helped edit two McGraw Hill magazines, Engineering News Record and Medical World News. Her forte is helping the first time author uncover his or her book’s most powerful trend-based topic and most spellbinding “book voice.” She currently writes on topics related to ghostwriting, PR, marketing and self-promotion in her regular column, The Ghost Post, on www.beneaththecover.com.






Judy Katz works from home, ghostwriting for authors and doing the necessary media and marketing for their books.
Ghostwriter in The Sky Works from Home
Home-Based Writer Gets Into People’s Hearts and Minds and Helps Birth their Books

For years, Judy Katz ran her own midtown PR firm, 12 souls on board. Every day, there was another human soap opera to deal with, so Judy was more of a manager than one who gets to write and pitch, as she loved doing.
Meantime, all day long, her two cats were wandering around her 2000-square-foot terraced high-rise co-op. They weren’t exhausted from commuting, so why should she be? Ah, but what, Judy asked herself, would people pay her for she would have no need to leave home? Judy was a strong writer, so the final answer that presented itself was …Ghostwriting! Ah-ha!

Since Judy knew the media, she was able to get AP Newsfeatures to do a story on her, and hundreds of people contacted her about “their book.” Sounds good? Wrong! No one of that first tidal wave of respondees had the money to actually pay Judy, but they each promised that when Judy made him or her a selling author and got him or her on Oprah, he or she would generously share the largesse.

So Judy went to some of her PR clients and convinced them that authoring a book (ghosted by Judy) would be a marvelous marketing tool. Fortunately a few agreed, and a new career was born. Judy also has another revenue stream — doing the necessary media and marketing for their book “After all, who better to do that than me, since I helped write it? asks Judy. I also don’t have to market myself — my ‘authors’ (clients) do that for me.”

Judy’s authors are business owners, corporate executive, doctors, lawyers, and many other people from all walks of life who have a passion they want to share and understand what a book can do for them. “I tell people this is the perfect time to write your book, when people are feeling so vulnerable, says Judy. “And I truly believe that.”

For Judy, working from home is a great joy. Her time is her own, so that’s a big advantage. In the next thee years, and beyond, she hopefully will continue getting into other people’s hearts and minds and helping them birth their books.




Unusual service businesses
Ghostwriter in the sky
By Tina Traster

Published: October 12, 2008 - 5:59 am

After three decades in public relations, Judy Katz wanted to write books - other people's. In 2003, she founded Katz Creative Inc., a ghostwriting business she runs from her spacious apartment on the Upper West Side, and New Voices Press, a vanity publisher that has produced 14 titles.

Additionally, Ms. Katz, who was once PR director for Madison Square Garden, writes book proposals for $25,000 and does PR and marketing for finished books.

She charges $100,000 for ghostwriting. The firm, with four full-time staffers and several freelancers, had revenues of $540,000 in 2007.

HITS - PR prowess

The savvy PR maven sent a press release to the Associated Press about her service before she had a single client. "I had a fabulous pitch: "Your life is a book; your life is a movie. Telling the story just got a lot easier.' " Ms. Katz recently set up a service, called "Ghostbooksters," on her Web site that enables prospective clients and ghostwriters to pair up on a book. When a deal is struck, Ms. Katz takes 10% to 50% of the contract's value, depending on whether she is involved in the project.

MISSES - Clumsy handoff

"I lost a client when I [brought in] a freelance ghostwriter three months after we'd begun the book," Ms. Katz says. "Now, If I'm going to use a freelancer, I bring him to the first meeting so there's no feeling of bait-and-switch."

Another time, she told a client that a book would take three to four months to write. It was unfinished after eight months, and he walked. Part of the problem was that the client hadn't provided material required to wrap up the work, says Ms. Katz. Ever since, she has used a letter of agreement spelling out the responsibilities of both parties

Katz Creative Inc., 315 West 70th St., New York NY 10023
Phone: 212.580.8833 • Fax: 212.501.9582
info@katzcreative.com